Sunday, October 29, 2006

I was just watching some pre-game NFL coverage on Rogers SportsNet when one of their NHL promos ran featuring the tagline Hockey That Matters.

Guys, ditch that.

It's really demeaning to players in the Ontario Hockey League, the minor leagues and even the youth and rec leagues around Canada. The implication is that all those players should hang up their skates, because hey, you don't matter!

Guess what, SportsNet? They do. I guarantee you the players in an OHL game are, in most cases, playing harder and to the final horn more often than their NHL counterparts.

So get your geniuses in the marketing department to come up with something else, something that doesn't put down every other hockey player in the world.


Anonymous said...

I am guessing that IF the games of the OHL garnered the amount of viewership that the NHL does, Sportsnet would call their CHL coverage "Hockey That Matters". But until that happens, their slogan makes sense. What should be at issue is not the media, but the general public who chooses to watch an inferior product.

Wayne Frazer said...

I'd buy that IF there were any chance of CHL broadcasts doing that, but because of the smaller bases for each franchise, they can't.

And just because they don't draw big numbers gives Rogers the go-ahead to denegrate them?

The slogan sounds like a slap at anyone not NHL, and there's no good reason for it.