Wendy's and the CFL teamed up last night for a pretty cool promotion -- or least one that turned out to be pretty cool. I don't know how well it would have been received if Brian Diesbourg had shanked all four of his field-goal attempts, but the 40,000+ in attendance at the Rogers Centre got a real treat.

I'm watching the video right now (which you can find through the above link), and here are my thoughts:

1) I want the guy's "Wendy's" jersey. That's gameworn, man.

2) What if they'd pulled the name of a 75-year-old man or woman? And would they have shown that on TV? "Here's 75-year-old Johnny Fussbucket, lining up for his first kick ... oh, and he's broken a hip!"

3) Hilarious. Jock Clime and the rest of the team is making this seem like the OT for the Grey Cup. And that dude at the 40-yard kick reminds me wayyyyy too much of Sean Salisbury.

4) 20-yarder wide right, 30-yarder wide right, 40-yarder wide right ... did this guy go to college at Florida State?

5) Someone just said exactly what my old kicking coach used to say -- "Keep your head down -- the cheerleaders will let you know if it went through."

6) Oh, snap! TSN and Wendy's iced their own promotional kicker!

7) Awesome, 40K+ crowd. Maybe New Orleans could move to Toronto?

8) That is absolutely unfriggingbelievable! And the best part was the Argos mobbing him in the middle of the field.

I've already heard grousing about how a Wendy's rep handed Diesbourg one of those big fake cheques for $1 million, but the money actually comes in 40 annual payments of 25 years. Are you serious? It's free money! All those who would refuse the dough every year out of spite for the length of the contract, raise your hand.

That's what I thought.