I was just watching some pre-game NFL coverage on Rogers SportsNet when one of their NHL promos ran featuring the tagline Hockey That Matters.

Guys, ditch that.

It's really demeaning to players in the Ontario Hockey League, the minor leagues and even the youth and rec leagues around Canada. The implication is that all those players should hang up their skates, because hey, you don't matter!

Guess what, SportsNet? They do. I guarantee you the players in an OHL game are, in most cases, playing harder and to the final horn more often than their NHL counterparts.

So get your geniuses in the marketing department to come up with something else, something that doesn't put down every other hockey player in the world.